1. Clear positioning from the start
State your focus: growth, content, brand, acquisition or CRM.
A clear headline aligns expectations fast.
2. KPIs and results
Marketing is measurable. Each experience should show numbers.
Use simple KPIs that communicate impact.
- CAC, ROAS, CTR
- Conversion rate
- Traffic or leads generated
- Pipeline or revenue influenced
3. Campaigns and channels
List the channels you master: paid, SEO, email, partnerships.
Show one campaign with goal and result.
4. Tools and skills
Group tools so ATS can pick them up quickly.
- GA4, Looker, Meta Ads
- CRM and marketing automation
- Emailing and landing pages
- SEO and content